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If your Facebook friend, who has been married for 20 years, changes her status to “Interested in men and women,” does that mean she is a swinger? More interestingly, what does it mean for society when swinging has become so de-stigmatized that swingers don’t feel the need to hide? One economist says the answer is this: it means more swinging, more radical sex for swingers and an economic bite out of the prostitution market.

In brief, here is the economic argument for the effects of the de-stigmatization of swinging. Imagine there are two pools of people. In one pool are people who are swingers--essentially couples who together are exploring their sexuality with the participation of others. In the other pool are non-swingers, or perhaps we should call them “potential swingers.” There are costs to becoming a swinger that prevent potential swingers moving into the swingers’ pool. These include the risk that the experience will be disappointing or destructive to the marriage or the risk of disease or of public humiliation.

Over time some of these costs have fallen. For example, the growth in internet activity makes it easier to find like-minded couples, reducing the risk of being caught and publicly humiliated. As the cost falls, two things start to happen. The first is that more people move from the potential swinger pool into the swinger pool. The second is that couples in the swinger pool move from what the author calls “softer” sex acts (for example having sex with each other on a bed in which another couple is doing the same) to “harder” sex acts (for example involving a single man who has sex with the wife or the husband or both).

As potential swingers move into the swinger pool, the social stigma of swinging declines--we have seen a similar argument to this before on Dollars and Sex when we talked about how the birth control pill increased out-of-wedlock pregnancy--creating a self-perpetuating cycle.

As swingers engage in harder sex acts this draws single men into the activity at a greater rate, which is what makes the story more interesting.

Clubs that organize swinging events have a perverse economic incentive (pun intended) to allow as many single men into the club as possible because single men pay a higher entrance fee than do couples. Single men and couples, on the other hand, prefer fewer single men in the club. This creates a balancing act between making couples happy and maximizing club profits. But as long as couples don’t want these men in the clubs, the price of admission for them will be high, since spaces will be restricted. If the number of spaces increases though, because couples want them there, the price should fall.

For single men, singles clubs are a substitute for prostitution. And as anyone who has taken an intro-economics class knows, if two goods are substitutes and the price of one good or service falls, then demand for that good increases relative to the other good.

So to recap: Internet access increases swinging and increases the demand for single men who wish to participate in swinger clubs. This decreases the price of entrance for single men to swingers’ clubs and these men substitute away from prostitute use and the share of the economic pie that swinger clubs takes increases at the expense of lower demand for prostitutes.

To me there is one piece missing from this analysis: where are all the single women in these clubs? How much would I pay, for example, if I wanted to join one? Are there just no single women who want to go, or are their numbers so small as to be irrelevant? Or is it simply that wives are less willing to see their husbands have sex with single women than they are with other married women? Maybe one of my readers will have the answer.


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Desire Pearl

Desire Pearl

Desire Resort Cancun

Desire Pearl is a 5-star resort located just south of Cancun along the beautiful Riviera Maya Coastline. Desire is an All-Inclusive, Couples Only, Clothing Optional and Lifestyle Friendly Resort.

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Hedonism II

Hedo 2

Hedo II

For more than 30 years, Hedonism clothing optional resorts have enjoyed a reputation for shattering inhibitions and provoking the kind of behavior people don’t talk about in polite circles. It’s what happens when you combine warm water, a white-sand beach, open bars, and open minds.

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Desire Cruise (links to desire website)

Desire Pearl

Desire Cruise

Expand your horizons and explore your fantasies, as you cruise through some of the world’s most exotic destinations along the coastal region of the Western Mediterranean.

Click Here to Visit Desire Cruise Website

Naughty Events

Naughty in N'awlins

Naughty Events

Naughty Events is the premier swinger/lifestyle/nudist/BDSM and sex positive events producer in the country - including the amazing Nughty in N'awlins, as well as several other exciting events.

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Bliss Cruises

Bliss lifestyle cruises

Bliss Cruises

Bliss Cruise makes it easy for adventuresome couples to enjoy time at sea by offering adult-only, full-ship charters that tour exotic locations from Florida to the Eastern and Western Caribbean. In some areas of the ship, clothing is optional -- but all passengers are at least 21 years and older -- so no need to worry about an under-aged crowd.

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Desire Riviera Maya

Desire Riviera Maya

Desire Cancun

Desire Resort & Spa Riviera Maya is a couples-only resort, the first and only of its kind in Mexico, located in Cancun’s Riviera Maya. Amazing landscapes and a deliciously erotic atmosphere will unleash your imagination and stimulate your senses throughout your clothing-optional vacation.

Learn more and book Desire Riviera Maya

Temptation Resort Cancun

Temptation Resort

Temptation Resort & Spa Cancun

Temptation created a space where adults can be safe, be themselves and just have fun.They have devoted ourselves to creating a completely unique experience that brings people back time and time again. And it shows in the resort’s unparalleled occupancy rate, which is between 80% and 85%, all year round.

Click Here to Visit Temptation Website

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